Drivers of University Students, Continued Use of Advanced Internet-Based Learning Technologies

Despite the growing interest in Internet-based learning technologies and the application of advanced Internet technologies in education, research investigating the use of advanced Internet-based technologies has been very scarce. The objective of this study is to gain a better understanding of factors influencing student continued usage of this learning technology. Since frequently performed behaviors tend to become habitual and thus automatic over time. If individuals are in the habit of using a particular system, the predictive power of intentions is attenuated. Thus, we extend Bhattacherjee’s IS continuance model (2001) by postulating habit as a moderator of the relationship between intentions and continued behavior. Results present strong support for the existing links of IS continuance model, as well as the moderating effect of habit. The implications are noteworthy for both researchers and practitioners.